Baylor sports department adapts to new NIL rules

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WACO, Texas – As the schedule changed from June to July, college sports have changed forever.

At midnight on July 1, a law in the state of Texas that allows student-athletes to use their name, image and likeness (NIL) came into effect. State law was aided by new NCAA rules passed just a day earlier.

At Baylor, members of the athletic department say they have been preparing for this day for years.

“There has been a generational change that we need to respond to,” said Jovan Overshown, Baylor deputy sporting director for external affairs. “But, we don’t want to do this in a way that we lose sight of the beauty of the college model. So for me that’s a new challenge.”

Over the past few years, Baylor has worked with student-athletes to enhance their personal brands, partnering with INFLCR (pronounced “Influencer”) to provide athletes with professional photos and graphics to bolster their social media presence.

“We [have been able to] educate them on the value of their brand, “Overshown said.” No value from a monetary standpoint, value from a personal future, from a prospect of career growth. “

With the passage of the NIL laws, Overshown and Baylor can also focus on helping student-athletes monetize their brands as well.

“We believe many will take advantage of the opportunity,” said Chad Jackson, Baylor associate sporting director for compliance.

Jackson and the Baylor compliance team spent the last month reviewing the state’s NIL bill before Gov. Abbott enacted it on June 14.

“The law of the state of Texas is long,” he said. “We think we have a decent mastery of it. We don’t claim to have exact mastery of it.”

In general, state NIL law allows student-athletes to enjoy their name, image, and likeness with a few notable restrictions:

  • Student-athletes cannot promote businesses in the alcohol, tobacco, gaming, or adult entertainment industries.
  • Companies cannot partner with recruits.
  • Student-athletes may not use the Baylor logos or facilities in NIL promotions.
  • The phrase “Sic ‘Em Bears” is the intellectual property of Baylor and may not be used in promotions.
  • Student-athletes cannot fulfill NIL contracts during team activities (i.e. practices or games).
  • All NIL transactions must be submitted and approved by Baylor’s compliance officers.

“When you have deregulation, it means freedom,” Jackson said. “We’re starting from a permitted state of mind. It’ll probably be allowed, but we’ll just check to make sure there aren’t any conflicts. I used to say bring us your dreams. and we will try to achieve them in the rule. “

Already, many student-athletes have taken advantage of NIL deregulation. Matthew Mayer has signed an agreement to appear at Visiting Angels, a central Texas senior care company, for a meeting on Monday afternoon.

Mayer and his teammate Jared Butler are both on the Cameo video messaging app. More Baylor athletes will likely sign NIL deals in the coming weeks.

“Whatever happens at the start, whether you mean the first week, the first month, the first six months, we don’t think that’s going to be a long-term predictor of gambling here,” Jackson said.

Compliance officers say there will be a period of temporary adjustment as they continue to understand the intricacies of the new laws, but they hope to stay on top of student-athlete agreements in the future.


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