EA Sports said it was exploring the idea of renaming its annual FIFA video game franchise just a week after the release of its latest FIFA 22 game.
The move comes after Konami renamed its Pro Evolution Soccer franchise to eFootball.
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FIFA is one of the highest grossing video game franchises of all time, with its first edition released in 1993. FIFA 22 has attracted 9.1 million users since its release, the game maker said.
EA Sports said in a statement to its fans: “As we look ahead, we are also exploring the idea of renaming our EA SPORTS Global Soccer Games. This means we are reviewing our naming rights agreement. with FIFA, which is separate from all of our other official partnerships and licenses across the football world.
“The future of football is very big and very bright. Our priority is to make sure that we have every chance to continue to provide the best interactive football experiences in the world. Thank you again for your support and feedback on the game. This year.
“We look forward to creating the future of football with you.”
The video game maker said it has more than 300 individual partners licensed, giving them access to more than 17,000 athletes and more than 100 stadiums.
Last year a small number of prominent players, including Zlatan Ibrahimovic of AC Milan and Gareth Bale of Real Madrid, questioned his licenses for using their name and image rights without their consent. .