- George Resch created the popular Influencers in the Wild Instagram account in November 2020.
- Influencers in the Wild offers a behind-the-scenes look at influencers creating content.
- Resch will launch an Influencers in the Wild podcast and board game with Adam the creator.
When George Resch launched the Instagram account Influencers in the wild in November 2020, he wanted to reveal the extreme and often comical lengths some creators will go to for a compelling social media post: scantily clad woman flexing and taking selfies in the middle of a San Francisco intersection, another woman climb a tree branch which slams, sending him falling into the sand.
“It’s always like, ‘Oh my god, look how dumb we are,'” Resch said. “No one can take a normal picture anymore, because it doesn’t work. You can’t just stand up and take a picture. You have to be hanging from a branch to get attention.”
Resch first came up with the idea for Influencers in the Wild in late 2019, when he watched a girl climb a tree and shoot content in Los Angeles’ Griffith Park. “The tree was about a meter tall, and I was like, ‘Why don’t you stand right next to the tree?'” Resch said. That same month, he shot his own content in Manhattan: a physical comedy clip that had him trying to get out of a Chinese finger trap with another guy.
“I was trying to get out of it, and he threw his leg over my arm, and I was pulling my hand, pulling his hand between his legs,” Resch recalled. “I was just like, this is crazy, because I feel so stupid, but the video came out amazing.”
Pairing user submissions with clever captions, Influencers in the Wild quickly grew on Instagram, TikTok and Twitter, reaching nearly 6.7 million followers across all platforms, with fans like Mark Zuckerberg, Awkwafina and Drew Barrymore, to name a few. Now it’s becoming a full-fledged media company, with an upcoming podcast and even a board game.
Resch, who worked for nearly a decade fencing sale in a company on Long Island in New York, has spent the past four years or so on his social media accounts, including Instagram’s @tank.sinatra (2.8 million followers), launched in 2016, and @tanksgoodnews ( 2.5 million subscribers), which debuted in 2017.
“The best videos for me are when the person taking the shot is just in their own world and completely oblivious to whoever it is,” said Resch, who added that many creators have lost all trace of awareness. self. “Ten years ago this person would have been considered an alien, and you’d be like, ‘What is this person doing?’ But today it’s completely normal.”
Resch declined to say how much he earns on the platforms – he makes around four sponsored posts on his accounts every month – but with earnings from a Snapchat series featuring Influencers in the Wild clips, it’s “a good life”. , he mentioned. “It was great, Great move to get me out of the fence business.”
Up next: ‘Mean Daddies’, a podcast that takes humorous shots of the week’s headlines – which he created and co-hosted with Adam Padilla aka Adam the Creator – debuts later in January. The pair are also launching an Influencers in the Wild board game which has been delayed by supply chain issues, although Resch expects it to ship by the second quarter of this year.
When he first opened the account, he posted three or four times a day, but called back once a day.
“I have to ration content,” Resch said, adding that he receives a steady stream of submissions, though not all of them are visually strong enough to make the cut.
Influencers featured by Resch may see a boost on their own accounts: A post of Elvis Lopeti shooting a clip of himself spinning on the beach generated between three and five times the normal number of views after Influencers in the Wild highlighted the micro-influencer.
But for creators looking for that wild bump, Resch has some counterintuitive advice.
“Don’t try,” he said. “Don’t try to get on my account, because when people do that, it’s very obvious, and it shows like that. Just be yourself.”