Olympic champion Angela Ruggiero built the “Moneyball” of the sports business


Angela Ruggiero has tripled Olympic medals: gold, silver (actually two of these) and bronze. Since retiring from ice hockey as a player and being inducted into the Hockey Hall of Fame, her focus has been on becoming a successful businesswoman.

That brought her to the boardroom of “The Apprentice” and now CEO of Sports Innovation Lab, which looks at market research to help brands understand sports fan behavior.

In the latest episode of Outsports’ Five Rings To Rule Them All podcast, Ruggiero talks about his move from ice cream to the corporate C-Suite, and how his market research company is creating something of everything new for the sport-business space.

“What ‘Moneyball’ has done on the court is what we try to do off the court,” Ruggiero said of his work with Sports Innovation Lab. “‘Moneyball’ has shown that you can win games, win championships by taking a more analytical approach to the players you pick and where you put them on the pitch. And we absolutely try to do the same with your business strategy.

While winning on the pitch can be a great business strategy, his company also helps sports brands figure out how to create an exceptional fan experience beyond that, because winning on the pitch comes and goes even for teams and the most successful brands.

While she built a successful business, she had to navigate a business world dominated by straight men. We talk about some of the steps she’s taking to combat any misconceptions about herself as a woman in the business world.

And we even talk about Elf on the Shelf.

You can listen to the conversation with Olympic champion and businesswoman Angela Ruggie or on the Five Rings To Rule Them All podcast at megaphone, Spotify, Google Podcasts, Apple Podcasts and many other platforms. Just search for Outsports wherever you get your podcast.

And make sure to follow Five Rings To Rule Them All on Twitter.

You can follow Ruggiero on Instagram and on Twitter.


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