Special Olympics North Carolina and Publix unite for Torch Icon campaign

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WILMINGTON, NC (WWAY) – Special Olympics North Carolina has partnered with Publix for their annual Torch Icon fundraising campaign.

For 50 years, Special Olympics and Publix Super Markets have come together in a mission-driven collaboration to help people with intellectual disabilities and provide them with more life-changing opportunities. This year, the campaign is reaching new communities across the Southeastern United States and supporting more Special Olympics athletes, making it the largest campaign to date.

“For more than five decades, Special Olympics North Carolina has changed the lives of people with developmental disabilities through year-round athletic training and competition, essential health programs, leadership development and programs. inclusive, ”said Keith L. Fishburne, President and CEO of SONC. . “All funds raised through this campaign at North Carolina Publix branches will remain in North Carolina to support our efforts. “

Until January 16, customers who visit their local participating Publix can help support SONC athletes with a simple donation. All donors will receive over $ 20 in discount coupons, including exclusive savings on Procter & Gamble brands like Crest, Always, Olay, Old Spice, Gillette and Pampers. Donations can be made at checkout upon payment for as little as $ 1 or a specific amount desired.

Since 1993, more than $ 60 million has been raised through the Torch Icon campaign, helping Special Olympics athletes develop physical and mental well-being, show courage and discover the power of sport with their families, their friends and local communities.

“As a supporter of Special Olympics, we have championed their mission through our annual registry campaign which has raised over $ 60 million and associated volunteers,” said Dwaine Stevens, Director of Community Relations at Publix. “We are honored to play a role in the good work of Special Olympics in helping athletes discover new abilities and strengths and in helping to make our communities more inclusive. ”

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